Boy Cut

If you're built straight up and down, long and lean, with not so much cushion for the pushin', you're built like a boy. This is not a bad thing. You're built like a runway model! You can wear all the things the rest of us can't- tube tops don't look slutty on you, there's not an ounce of pudge to hide, and those skinny thighs of yours can actually pull off the dreaded boy short- off limits for anyone who has even a hint of a saddlebag or inner thigh fat. Best of all, we can add visual bulk to your look (in the right places) to create the illusion of a larger chest or more hips!

1. Metallics, embroidery, beading, sequins...all kinds of embellishment, really, and light colors are totally your friends.

2. A bandeau top, while it won't create much for you up top, is absolutely gorgeous for those of you embracing your little boobs (which you SHOULD!). You can actually pull this look off without looking skanktastic, so do it up.

3. Triangle tops are a great way for you to show some skin- a little slutty on the busty set, a lot slutty on the really busty set, and offering little in the way of support, these actually look great on you (and we hate you for it, but in a loving way).

4. You can pull off any kind of bottom- the boy cut, the miniskirt, the basic bikini brief, the tie side, but remember- if you want to look like you've got more booty, look like you're trying to cover it but just can't seem to! Try a brazilian cut (not for the faint of heart- these are a mere few square inches from being thongs) or a boy cut, where your cheeks peek coyly out the bottom. Again, adding visual bulk means light colors, metallics, patterns, and embellishment.

5. The cutaway mio suits look AMAZING on you. If tan lines aren't an issue for you, go for one of them- they're sexy, sophisticated, and gorgeous. These are also known as a great option for those of you who've had children and have your pre-pregnancy body back but with a few stretch marks to hide.

6. Tankini's are kind of worthless on you. While there may be the occasional diamond in the rough, most of them will make your chest fade into the background and overall, they really won't show off that great body.

Some options:

American Apparel, $14 tube top and $26 hot short. Hits all the right marks- the metallic adds visual bulk and the styles are the kind that work for your body. Make sure you have the confidence to pull this one off!

Forever 21, $10.80 each piece. The white looks so fresh with a tan, helps to add a little bulk in the right places, and the bandeau is held up with a tie, so you can play!

Forever 21, $12.80 each piece. I love this print! The bottoms are teeny and low, so they'll just cover your tush and leave all that long, lean body out for the sunshine!

Old Navy Swim

Old Navy worked out their issues. Here are a few of their separates that would work for the Hourglass girls....

old navy separates by lj_frueh featuring Old Navy

Like Sand Through an Hourglass...

OK, so for the hourglass girls out there, congratulations, your body type is often considered one of the most sought after. You've got a full chest and hips and a defined waist, so it's easy to see where the phrase "curves in all the right places" comes from. Lucky you, lots of suits look fantastic on you!

1. Many hourglass women have defined waists and fit middles, which means if you want to flaunt that bikini body, go for it. Remember that intricate patterns, metallics, and light or bright colors visually expand the space they take up, so use them wisely and with caution to keep your curves balanced.

2. The biggest mistake I see on the beach on you hourglasses: poorly sized swimwear! Please, please, please, for the love of spandex, buy separates and buy them in the right size. We get it, you have a hot body, and that tiny waist of yours wants to come out and show off. Just because you can squeeze those juicy, child bearing hips into a pair of size 6 bottoms doesn't mean you're a true 6. Be honest with yourself and your size so you don't look like you're stuffed into a sausage casing, muffin topping out every opening in the suit. It's just inappropriate.

3. Remember, most swimwear vendors try to make all of us hate ourselves just a little more by sizing everything down about a size. Meaning, if your dress size is a 10, your swimwear size is probably in the ballpark of a 12. That's not a hard and fast rule, of course, because it's entirely dependent on how and where you carry your weight. Just remember that you're not getting bigger, swimwear is getting smaller.

4. More well endowed hourglasses: You have a big rack. Let's just put it out there. Teeny, tiny triangle tops are not your friends. They do nothing for you, offer no support or control, and frankly, they rarely look appropriate for anything outside of a B-rate horror movie set. Why is it that there's always some train wrecky girl on the beach with huge boobs in a teeny triangle top trying to "play volleyball" but actually just screaming really loud the whole time? Ohhh...cry for attention. Tops that will work for you: banded triangle (see below), halters, and some of the more complicated strappy ones. I used to have a top where the front was a banded triangle, and the back criss-crossed and laced up- it offered incredible support!

5. I've said this in other swimwear posts, but I need to say it again: Boyshorts are no good for thicker thighs. Wider hips do not, DO NOT, need horizontal lines drawn straight across them. Sure, they cover a LITTLE more of the side of your hip (you've got bottom butt-cheek peeking out the back, so don't even act like modesty is why you're wearing them) but you've actually somehow convinced yourselves that boyshorts will hide that little bit of extra weight on your hips and thighs. Those are called saddle bags, and they will only go away if you work out. And when you do get rid of them, congratulations, you'll be one of 4 girls on the beach without them. Meanwhile, consider high-cut leg openings your elongating, lengthening and lean-ifying (it's a word, i checked) friends. If you actually ARE after modesty, lots of vendors are doing cute attached or separate mini skirts on their suits. Because these don't cling straight around each thigh, they're much more flattering.

6. Since you're an hourglass, you're lucky in that a huge variety of styles work for you and so few work against you. Notably, there's been a huge trend in the last few seasons (and it continues on) toward retro- and pinup- inspired swimwear. This is AMAZING for you, since when these styles were first created, yours was the body type every woman was expected to have. Truly, the only things to watch out for are bandeaus, which you need to be sure offer enough support for what you plan on doing in them (presumably laying around on a lounge chair reading Vogue), those tiny sliding triangle tops (they're really only for Bcups and smaller), and the evil boyshort.

Below, per usual, some pics of swim I think is perfect for my hourglass girls. Additionally, OldNavy has a really great separates program mostly under $15 a piece. Unfortunately, something was going on with their website when I was posting today, so you'll have to either shop on your own or wait until I have a chance to get the pictures from their site when it's back up. :)

This Betsey Johnson skirted bandeaukini is available at Nordstrom. Cute, sweet, perfect for the pool!

Forever 21 has great swimwear, starting around $12 a piece. I haven't been in to check out the quality yet, so I'll have to report back. The suits above and below this text are great options for the smaller framed hourglass girls.

Miraclesuit, available at Nordstrom. Great for our hourglasses who have a little extra padding.

This ruffled, ruched, halter mio pulls in the retro theme and has lots of points that make it great for the more fit hourglass. The v-neck separates your boobs and accentuates one of your best features. The ruching around the waist shows off your already admirable middle, and the ruffled "skirt" is flirty and fun, as well as adding to the shapely curves of your body. It's available at Nordstrom, but I've seen inexpensive versions around as well- keep your eyes peeled!

Apple Picking

For you apple shaped girls, who are a little rounder in the middle and have great legs, let's show off your legs and mask that bit of pudge. Here's how.

1. Look for suits that have a bit of embellishment at the neckline. Much like the pear shaped girls, you want to draw the eye up toward your face and away from the part of your body that makes you self-conscious. Some options here- light colored from an empire seam (which goes just under your breasts) up, and dark navy, deep violet, or black below.
2. Because you carry your weight around your waist, bikinis are likely not a good choice for you. Tankinis and 1 piece suits, however, are definitely your friends, so embrace all the choices. Brands like magic suit and Miraclesuit make swimwear with an inner control panel to help hold in your body, flatten your tummy and give you an overall smoother shape. These brands also tend to design their suits with your body type in mind, so they'll add more visual interest at the neckline and keep the lower half of the suit clean, dark, and simple- much more flattering for you.
3. You probably have great legs, so show them off! Details at the leg openings, like bows or a small ruffle, can draw attention to your legs and away from your middle, so they can help you in creating your perfect suit.
4. Patterns are ok, but only in the right way: Tiny patterns will appear visually as taking up more space, as they'll repeat often, so they're a no-no. Larger patterns are good, as are verticle or diagonal stripes. Horizontal stripes are only ok in narrow doses- you don't want to create one long horizontal line going right around your widest part, as the eye looks for lines it can follow. A dark solid suit with a deep, v-shaped inset at the chest or straight insets up the sides with patterning or stripes on them are great options.
5. A few things to avoid: itty bitty patterns. Look for a larger pattern as a smaller one will repeat too often across your belly, giving the illusion of more space. Light colors, shiny fabrics, and metallics will also expand the visual space, so be sure that these are only along the neckline. Chevron stripes (V and upside down V) and sheer cutouts can be very flattering also.
6. Get a tunic style cover-up so that you'll be able to wander the shoreline without feeling like you're putting on a bad show. Its loose fit will hide your tummy while the short hemline will show off your legs.

Below, a few suits that work well for the apple shaped woman:

This Betsey Johnson tankini slims with its black side panels, while adding visual interest with the scalloped pattern.

This Miraclesuit hits all the marks: V-neck, non-repetitive, medium sized pattern, surplice style, wide enough straps to offer support. It helps to define the waist and fram the face and decolletage.

This suit by Gottex is an expensive, but strong option. The light, detailed top adds visual interest with hardware, and the dark bottom doesn't hold the eye.

All suits available at www.nordstrom.com.

Pear Shaped Perfection

For my friends who are a little fuller in the hips, have narrow shoulders, and a defined waist, congratulations, you are a pear. This is not a bad thing- even though a lot of you classify yourselves as heavy- you just need to learn to balance your figure visually. This is a project of its own with everyday apparel, and is magnified on the beach because, let's face it, no one's wearing much! Your mission, should you choose to accept it (you should) is to draw the eye upward, toward your toned shoulders, add visual bulk to your chest, and minimize the visual interest around your hips. Here's how:

1. Dark, solid colored bottoms. Because your thighs are probably a bit on the thick side, look for a leg opening that is as high cut as your level of modesty will allow. This will lengthen the look of your leg. Boy shorts are NOT a good look for you because they draw a straight line across your thigh, often at its widest point- drawing attention to its circumference and ultimately making it appear larger.
2. Your bottoms, if you're looking at a 2 piece suit, should have a moderate rise. Low rise bottoms do to your hips what boy shorts do to your thighs.
3. Tankinis are your friends. Look for light colored, bright colored, or patterned tops to add visual interest at the chest.
4. The bottom hem of your tankini top should "meet and greet" the top seam of your bottoms, as there is little less attractive than a girl muffin topping out the top of her briefs AND the bottom of her top at the same time.
5. You pear shaped girls must, must, MUST look into buying your swimwear in separates. The same size top and bottom will not work for you. You might be a size 4 top and a size 10 bottom, and that's ok- you'll look far better in a suit that fits than you will in a size 8, where the top is falling off of you (and will be even larger when you jump in the pool, as the fabric usually "grows" a bit when wet) and the bottoms force you to bulge out at the waist and the leg openings.
6. Look for tops that have beading, sequins, embroidery, crochet, or other visual interest along the neckline or on the cups. Adding textures like these will add visual "bulk" and help your breasts to appear larger and work double duty by drawing the attention away from your hips and thighs.
7. If you have a toned stomach, which many of you do, work a bikini! You can, so you might as well go for it. Make sure, again, to go for a plain, dark bottom with a detailed top.
Below, a few suits that make smart choices for the pear shaped woman:

Pear Shape Swimwear by lj_frueh featuring Old Navy swimwear

For great prices on cute swimwear, check out Old Navy, Target, and H&M! Plus, some stores have sales early in the season- Nordstrom has a half yearly sale in May or June that features lots of swimwear from brands that offer a fantastic product that fits well! Happy hunting!

Swimwear 101: Basic Silhouettes

OK, so you go to your favorite department store, you see a color or a print that you like, and you're thinking, awesome, do they have my size? Stop doing that. Learn your body, learn what works for it, and you'll be ahead of the game. Here's what you should know:

1. Very few women wear the same size top and bottom. If you're going for two pieces, shop in stores that sell them as separates (this has become increasingly common, to the point where I'm pretty sure there's no good excuse to refuse customers a good fit in the interest of selling a matched set of sizes...thus, I propose we all avoid these types of backwards thinking establishments!)

2. Determine your basic shape. Where do you carry the greatest amount of your weight? Most likely, you fit into one of a few basic categories-

-Pear Shaped- you carry your weight in your hips and thighs and have narrow shoulders and a fairly small chest,

-Apple Shaped- you carry your weight around your middle and have a full chest, but narrower hips and thin or shapely legs,

-Hourglass- pretty self explanatory. Your hips and chest are full and you have a well defined waist.

-Boy Shaped- you're thin all over. Your friends probably say, aw, poor you, you have a model's body, but you actually have a lot of trouble finding clothes that fit. Sound familiar?

Moving on, different swimsuit cuts flatter the different body types. We'll discuss each body shape in further detail over the next few days and how to best flatter it, but as this post is more of an introduction, I want to explain the basic shapes that swimwear shows up in so we're all on the same page.

The maillot, (pronounced and often spelled simply as mio) is your basic one piece suit, and usually refers to the strapless kind. A tank mio is the one piece with tank style straps.

Racerback refers to the criss-cross straps you typically see on an athletic swimsuit. The function is to increase your range of motion by freeing your shoulderblades while still providing support for your chest.

Retro style mios have become incredibly popular in the last few years. The "pinup" look is IN!

The Monokini, which has gained in popularity in the last few years, is a one piece with a cutout through the middle. Usually the top and bottom remain attached down one side of the body and open along the other, or the sides are cut out and the top and bottom are connected over the belly button.

A bikini is your standard 2 piece, bra top and bottom. Bikini styles vary greatly, and there are tons of styles to suit different shapes. My one rule with bikinis is know your limits: there comes a time for all of us when these are simply no longer appropriate, whether due to aging, weight gain, or gravity. Recognize and embrace this part of your life and remember that you'll look far better in a suit that works FOR you than in one that might show more skin but doesn't flatter you in the least.

Ursula Andress's wardrobe in the 1962 Bond flick "Dr. No," was partially responsible for the bikini's rise to greatness.

Tankinis, which have gained in popularity over the last 10-15 years, are separate tops and bottoms that appeal to the "one-piece" crowd. They cover all or most of your midriff, but save you the hassle of a one piece (anyone who's ever tried to use a restroom in a wet one piece knows this drama), as well as offering a much better fit- just as most of us don't have the same size top and bottom, one-piece suits are difficult to fit- they need to fit your chest, waist, hips, AND torso length.

A "Surplice" style mio tank suit- Surplice refers to the v-neck and wrap-around styling of the suit.

Within all these categories, you'll see halters (they tie or connect with a clasp or hook behind the neck), strings (usually just on bikinis and monokinis, small pieces of fabric tied onto your body with a shoelace sized string), bandeaus (no straps, cuts straight across your chest), v-, scoop-, square-, high-, and round-necks, surplice suits (these have a v-neck and are stitched to look much like a wrap-around top or dress). There are ruffles to add bulk where you need it, control panels to suck in the gut, ruching (gathering) to hide problem areas, swim skirts to help conceal and add modesty, push up pads, and tons and tons of other options. Never fear. Each day a new body type and all the best options for it will be revealed and you'll be able to walk confidently on the beach knowing that even though boyshorts LOOK like they cover more skin, they're rarely flattering on any but the thinnest thighs.

Swimwear Season is coming...

Feliz Cinco De Mayo! Swimwear season is upon us! For a lot of you, the Jaws theme is playing in your head and this is probably terrible news- and not because you don't look good in a swimsuit, but because you THINK there are no swimsuits that work for you. Never fear, I spent years selling swimwear and I know all the ins and outs of finding the right suit for anyone. The next few days will be devoted to one of my favorite topics- swimwear- and all the accessories and peripherals that will keep you looking fantastic all summer.

First thing's first. Start moisturizing right now. Seriously- step away from your computer and smear on the moisturizer. No one wants to look at your scaly legs and ashy elbows, and the dry skin will only make you look less toned, not to mention the itching. The best time to moisturize is right after a shower, to help lock the most moisture into your skin. Shower in warm, not very hot water, as hot water zaps moisture out. I recommend some regular exfoliating as well.

Tanner skin looks a little more toned, it tends to have more of a healthy glow, and lots of us love the way it looks on us. Then again, none of us want skin cancer, so be sure to wear sunscreen. Every day, all year, even if it's raining or snowing. It amazes me that there are actually still people who smear on the baby oil and don't expect to suffer later for it. Plus, leather jackets may be a good look, but only if you can actually take them off. Your skin takes care of you by keeping bad stuff out, so return the favor! Neutrogena's sunscreens aren't terribly expensive and are among the highest ranked. If you're looking for a little color, fake a bake with a spray tan (not the kind that makes you look like an oompa loompa, that's never cute) or get a moisturizer with a self tanner included. Jergens Natural Glow is inexpensive and very gradual- so you're less likely to have huge mistakes!

Finally, the thing that always made me laugh about my swimwear customers, and something I still can't give up myself, is how critical we are of ourselves. OK. So 2% of the girls on the beach have the perfect shade of tan, not a stretch mark or a cellulite dimple in sight, and the bodies of the airbrushed women who grace Maxim's covers month in and month out. And frankly, most of them look like they could really use a cheeseburger and a beer- which, in their skeletal frailty, would show the second they swallowed their first bite. Then there's the rest of us. The pasty, stretch marked, cellulite-ridden, Molson-muscled rest of us. (I think Molson-muscle is a much friendlier way of saying beer-gut). So we should really stop focusing on the negative, work on what we can change, and find a bathing suit that works best for our shape. It's funny how the girl who has that perfect little body with the perfect tan and the perfect hair puts herself into such a tiny bathing suit that she can't even attempt any kind of fun at the beach for fear of a nip-slip or a self inflicted atomic wedgie. Get into a comfortable suit that makes you feel good and keeps your parts where they belong, and you can actually have a good time...which is kind of the point.

The next few days, I'll clue you in on ways to trick the eye into seeing your giant boobs as smaller, your nonexistent boobs as substantial, hiding your pooch, thunderthighs, saddlebags, and more. And we're not just using padding and minimizers, we're using prints, solids, colorblocking, and different cuts and fabrications to make it work. Even if you're not in the market for a swimsuit, pay attention, because a lot of these concepts apply to clothing as well!

Zoe & Zac green fashion

Going with Lindsay's post about eco chic fashion, I thought I'd post about the new line at Payless Shoes by Zoe&Zac. All of their shoes and accessories are made from "eco-friendly materials such as organic cotton, jute, hemp, tagua nuts and recycled rubber."


Now you can be friendly to Mother Earth and look cute! The entire collection is under $30! Here are a few that I liked:

Snapdragon ballet $24.99



Tigerlily espadrille wedge $26.99

Long necklace $12.99

*If you buy any zoe&zac item, Payless will donate $1 to The Nature Conservancy's Plant a Billion Trees Campaign. So, be green and plant a tree!



all images courtesy of payless.com